Louise_Garnett

Louise Garnett

VP & Lead Analyst, Market Intelligence Service Manager

Bio

As VP & Lead Analyst and Manager of the Outsell Market Intelligence Service (MIS), Louise focuses on market performance and trends across the information industry, providing senior analyst support to all MIS clients. She also acts as a MIS client advocate, surfacing the issues that must be addressed in our research and platform and works collaboratively across the analyst and product management team to address the most critical issues to our clients from a wide variety of perspectives. Her client services team supports Outsell clients with everything from service tours, adding new subscribers, to lost passwords. Louise brings a wealth of experience both in the US and internationally in the B2B paid content industry, marketing, and technology. She held previous positions at Outsell including lead analyst for the market research industry as well as her most recent position as senior consultant.

Expertise

  • Marketing, both traditional and digital
  • Market and IT research markets
  • Paid content pricing and packaging
  • Subscription analytics
  • Renewal and unlicensed use best practices
  • Market analysis: Industry, competitive, and customer landscapes
  • Market segmentation and targeting
  • Marketing programs development and measurement
  • Go-to-market strategy and tactical plans
  • Social media
  • Online selling including SEO practices
  • Market size and share
  • Competitive intelligence
  • User needs assessments
  • Strategic planning

Education

Louise received her M.B.A. in Marketing and Finance from Golden Gate University in San Francisco, and her B.A. in Psychology and Marketing from San Jose State University.

Experience

  • Memorex
  • Dataquest / Gartner
  • GE Capital
  • Regis McKenna
  • IDC

Connect

Linkedin: Louise Garnett

Email: lgarnett@outsellinc.com

Phone: +1(970) 375-9515

More About Louise

Favorite Books

Power vs. Force, From Light to Sound, Outliers

Movies I Like

Amelie, Out of Africa, August Rush

Music I Listen To

New Age, Classical

Power Meal

Lots of greens to maintain healthy PH

First Car

Red Toyota Corolla

Activities Outside of Work

Strong interest in spiritual pursuits, studying and attending satsangs with an American guru. Enjoying hikes in the Rockies, kayaking, and visiting hot springs